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Sport Management and Marketing Webinars





Coaching Evaluations in Education-based Athletics

Coaching Evaluations in Education-based Athletics

This recorded webinar provides school administrators and coaches with guidelines for creating coach evaluation systems that recognize and reward performance irrespective of the win-loss column and provide a blueprint for coach improvement. read more
Beyond the Scoreboard: The Business of Sport for Future Professionals

Beyond the Scoreboard: The Business of Sport for Future Professionals

This webinar gives students an inside look at what it takes to succeed in the world of sport business. read more
Annual Evaluation, Corrective Action and Conflict Resolution: What Every AD Needs to Know

Annual Evaluation, Corrective Action and Conflict Resolution: What Every AD Needs to Know

Donna Lopiano and Connee Zotos lead this discussion for ADs of all levels. read more
Contest Management Tips for Making a Positive Impression

Contest Management Tips for Making a Positive Impression

Spectators entering the venue for the first time develop immediate impressions about a school and its athletic program based on their perceptions of how well an event is organized and managed. The athletic director is at center stage. read more
Raising Revenue through Booster Clubs, Sponsorships, and Foundations

Raising Revenue through Booster Clubs, Sponsorships, and Foundations

Given today’s ever-tightening school budgets, outside funding is no longer a nicety but a necessity. Athletic departments routinely look to booster clubs, corporate sponsors, and alumni to cover costs of uniforms, scoreboards, equipment, transportation, and more. read more
Mic Management: Maximizing the Effectiveness of Your PA Announcer

Mic Management: Maximizing the Effectiveness of Your PA Announcer

The quality of your public address announcers speaks volumes about your sport programs. read more
Parental Guidance: Keys to Communicating Effectively with Sport Parents

Parental Guidance: Keys to Communicating Effectively with Sport Parents

Greg Winkler, assistant athletic director and boys and girls head soccer coach at Fond du Lac High School, Fond du Lac, Wisconsin, provides insights on communicating effectively with parents. read more
The Impact of New and Social Media on College Athletic Communications

The Impact of New and Social Media on College Athletic Communications

This webinar discusses how new and social media has changed the way athletic departments communicate with media outlets, fans, and their own employees and athletes. read more
Sport Safety and Security Considerations for the Sport Management Professional

Sport Safety and Security Considerations for the Sport Management Professional

Stacey Hall, PhD, discusses considerations for successful management of sport event security. read more

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