Promotion communicates the value of the product - it is the mouthpiece of the product so to speak. With parks and recreation in particular, many products are actually services. When a tangible product is promoted, the product can be displayed in advertisements. However, a service does not have that luxury. Instead, a benefits approach should be taken to make a service seem more tangible.
Technical Skills for Adventure Programming
Understanding and being able to execute the proper rowing strokes and oar rig maneuvers in whitewater environments is an essential function of a river guide. This lesson covers rowing strokes as well as strategies for moving an oar rig downriver.
Studies indicate that one-third of all skateboarding injuries occur in a beginning skater�s first weeks of skating. Skateboarding education and proper teaching of fundamentals are the keys to creating the safest skateboarding experience possible for all skatepark users.
Scuba Diving-4th Edition
Know what you�re getting into and be prepared for scuba diving.
Team-Building Activities for the Digital Age eBook
This activity encourages users to see the Internet as a tool that they can use for growing in relationship with fellow team members and others by thinking about how pictures, posts, and other information can be interpreted in various ways.
Winning Health Promotion Strategies eBook
�If we were to offer a wellness initiative, where would we begin?�
Outdoor Program Administration eBook
The road to becoming an effective outdoor program administrator is challenging. With responsibilities ranging from paddling a class III river in a dry top to donning a tie for a meeting with upper management, the position of outdoor program administrator is arguably one of the most complex positions in the recreation industry.
Risk Management in Outdoor and Adventure Programs
Failure to meet the standard is negligence, and the person proven negligent is liable for any damages caused by such negligence. The standard is not subject to a precise definition and is judged on a case-by-case basis.
Inclusive Physical Activity 2nd Edition eBook
Inclusive physical activity emphasizes ability and constructing contexts for maximizing success within a range of physical activity programs.
Race, Ethnicity, and Leisure eBook
Several factors related to immigration may also constrain leisure participation.
If it is not clear yet in this chapter, let me be unequivocal now. Leadership - your leadership - is about you. Your ability to be the best leader you can be does not depend on your attempts to copy others or emulate great historical figures. Rather, it has everything to do with knowing who you are and understanding what you need to do to become a better version of you. It is all about you.
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