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  Feb 20, 2015 to Feb 27, 2015
 

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Assessing nutrition and health services

Assessing nutrition and health services


Assessing Nutrition Services


Discover School Breakfast Toolkit


Purpose: This toolkit, from the Food and Nutrition Service of the U.S. Department of Agriculture, was developed to help schools assess current breakfast patterns and programs, calculate costs of implementing or changing breakfast programs, identify the type of meal service to provide to students, and create a marketing plan to engage and sustain a customer base. The toolkit includes the following sections:

  • Introduction
...
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Creation of WSCC

Creation of WSCC


ASCD, in collaboration with CDC, moved forward in 2013 to develop a new model that builds on both the Whole Child Initiative and the original eight-component CSH approach. The development of the new model, titled Whole School, Whole Community, Whole Child (WSCC), involved a consultation group that developed the documents and frameworks related to the new model and a review group that periodically reviewed and provided feedback to the work of the consultation group. Members of both groups were ...

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Tips for Implementation of WSCC at District Level

Tips for Implementation of WSCC at District Level


Tips for Implementation at District Level

The Cortland City (New York) school district was highlighted on the CDC website of success stories (CDC, 2013c) for the work conducted at Cortland City Schools in the CSH component of nutrition services. District initiatives included limiting student access to competitive foods, adopting marketing techniques to promote healthful choices, setting nutrition policies and standards, establishing nutrition standards for competitive foods, and making more ...

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What a health education curriculum should look like

What a health education curriculum should look like


Health Education

Comprehensive school health education is characterized by planned, sequential, developmentally appropriate, and culturally inclusive learning experiences taught by qualified trained teachers. The health education curriculum should be based on relevant health behavior theories; focus on the emotional, intellectual, physical, and social dimensions of health; provide students with exposure to diverse instructional techniques; and evaluate student achievement through a variety of ...

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HK News

 

Bust, Boom, Hope - February 23, 2015


Bust, Boom, Hope: MLB

Bust: Major League Baseball is shutting down the Fan Cave, its New York City-based social media hub, after four years in operation. The move is part of MLB’s attempt to consolidate social media activities under MLB Advanced Media and the MLB Network.

Boom: MLB teams spent a combined $1.94 billion on free agent contracts this offseason. Of the 112 players to sign guaranteed contracts, the average deal was 1.8 years in length and worth $17.3 million. The Washington ...

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Daytona Rising through Steel, Asphalt, and Digital Lanes


The Sports Professor’s Weekly Sports and Entertainment Dollar
February 20, 2015
By Rick Horrow and Karla Swatek

Daytona Rising through Steel, Asphalt, and Digital Lanes

Dateline: Daytona Beach, Florida. Welcome to our new home.

With the roaring into town of the splashy annual circus that is the Daytona 500, this weekend marks the opening of the 2015 NASCAR season. Equally important to NASCAR brass and Daytona International Speedway (DIS) President Joie Chitwood III, however, this year’s ...

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El Paso Chihuahuas Job Fair


El Paso Chihuahuas Job Fair

By Rick Horrow and Karla Swatek

The El Paso Chihuahuas last week held a job fair to fill 125-150 part-time jobs for the upcoming baseball season. Jobs include box office cashiers, ushers, ticket takers, parking lot attendants, guest services, security, kids playground attendants, maintenance, cleaning crew, and grounds crew. Applicants needed to be able to work 72 home games as well as additional events at the team’s home stadium. The job fair is a way ...

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FIFA TV Rights


FIFA TV Rights

By Rick Horrow and Karla Swatek

FIFA has extended its TV rights deals with Fox and Telemundo through the 2026 World Cup. While it’s unknown how much the networks paid to extend their rights, Fox and Telemundo previously spent $400 million and $600 million, respectively, for the 2018 and 2022 tournaments. While FIFA undoubtedly will make a lot of money through its extensions with Fox and Telemundo, they may have left a substantial amount of money on the table. The ...

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Lagardere Unlimited - Year in Review


Lagardere Unlimited – Year in Review

By Rick Horrow and Karla Swatek

Lagardere Unlimited is one of the best sports agencies in the business, and it’s easy to see why. The company reaches into nearly every sport imaginable. Consider these facts from 2014 alone:

LU Golf supplied 25% of the U.S. Ryder Cup team, including five-time Major champion Phil Mickelson, 2011 PGA Championship winner Keegan Bradley, and 2013 PGA Tour Rookie of the Year Jordan Spieth. LU Tennis ...

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Rob Manfred Making Strides


Rob Manfred Making Strides

By Rick Horrow and Karla Swatek

Less than a month into the job, new Major League Baseball Commissioner Rob Manfred is putting his stamp on America’s pastime. Manfred said that the league will stop awarding the All-Star Game by alternating AL and NL cities, instead moving toward a Super Bowl-type bidding process. The new system changes a practice that has been in place for the last 82 years.

Manfred also is consolidating MLB’s digital and social ...

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Russell Westbrook: New Endorsement


Russell Westbrook: New Endorsement

By Rick Horrow and Karla Swatek

Mountain Dew agreed to a multiyear partnership with Oklahoma City Thunder star Russell Westbrook, marking the brand’s first national partnership with a basketball player. Westbrook has had a lifetime affinity for Mountain Dew, saying he used to drink it almost every day growing up.

Westbrook’s deal with Mountain Dew is reminiscent of Marshawn Lynch’s endorsement of Skittles – an athlete turning ...

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