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To get media coverage, you need to promote something newsworthy. Not sure whether a story is newsworthy? Take a look at this list to find out.
Strategic Sport Communication eBook
The Super Bowl is consistently one of the highest rated television programs, and some viewers watch the event exclusively for the ads. As a result, the value of Super Bowl ads has increased more than 6,000 percent from 1967 when NBC charged $37,500 for a 30-second spot.
International Sport Management
In recognition of the strength of the connection between the foreign athlete and the home-country market, some sport organizations such as the National Association of Stock Car Racing (NASCAR) have purposefully and aggressively recruited international athletes in an effort to create a comparative advantage.
Beach flags are becoming more popular throughout the world, particularly at surf beaches.
Fundamentals of Sport Management
Leaders should value and employ sound communication techniques, which include attending to both verbal and nonverbal content, as well as the emotion, of communication; in fact, superior communication can be practiced and developed as a habit.
Long-Term Athlete Development
To implement the LTAD model, people must fully understand the seven stages.
A natural outgrowth of associations between individual franchises, leagues have enhanced the viability and stability of their professional sports by providing structure and ensuring an even field for competition.