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Sport Management and Marketing

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Planning for future facilities requires careful forecasting and community support Planning for future facilities requires careful forecasting and community support
Future facilities raise numerous concerns such as where to build, what to build, and how to pay for the facility. Only through effective planning can a facility be developed that meets the greatest current needs, anticipates future needs, and causes the least amount of harm. [read more]
Michigan's Lucrative Apparel Deal
The University of Michigan agreed to an apparel deal with Nike that is the most lucrative in college sports. [read more]
Contest Management Tips for Making a Positive Impression Contest Management Tips for Making a Positive Impression
Spectators entering the venue for the first time develop immediate impressions about a school and its athletic program based on their perceptions of how well an event is organized and managed. The athletic director is at center stage. [read more]
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