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Explore the emerging issues of law and sport marketing in social media
In this section, we consider several emerging issues at the intersection of the law and sport marketing.
Motivate facility and event operation staff
Event operations staff are those who organize experiences, coordinate vendors, greet visitors, welcome longtime supporters, and provide hospitality for fierce competitors. If collegiate athletics is the front porch of the university, facility and event operations staff are the friendly neighbors who wave on the front lawn.
Professional teams face four major challenges in the future
As teams in professional sport move to the future, they face a variety of challenges (and opportunities) that fall into four major categories: maintaining reasonable labor-management relations, developing new revenue streams, managing new technology, and dealing with globalization.

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