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Campus Recreation

Unavoidable injuries sometimes occur during a class activity. A careful risk management program can, however, significantly reduce the likelihood of such accidents and subsequent lawsuits

Health Fitness Management-2nd Edition

Ensure higher net income by closely evaluating and identifying cost-saving opportunities while implementing ways to control costs.

Recreation, Event, and Tourism Businesses With Web Resources

Believing in yourself is important in business, but it is not a substitute for a careful examination and assessment of what advantage you may have over the competition.

Teaching With Movies

Literature shows that the use of popular culture in the classroom can have a positive effect on students’ retention of course information. Trekkies can help students understand the concepts of leisure behavior, commercial recreation, and tourism and travel.

Sport Promotion and Sales Management 2nd Edition eBook

A newer opportunity for sport promotion specialists is the distribution of game content via live webcasts of major sporting events.

Strategic Sport Communication eBook

The Super Bowl is consistently one of the highest rated television programs, and some viewers watch the event exclusively for the ads. As a result, the value of Super Bowl ads has increased more than 6,000 percent from 1967 when NBC charged $37,500 for a 30-second spot.

Sport Marketing 3rd Edition eBook

Every sport organization should have a presence on the Web. Here are some ideas to keep in mind as you develop your organization’s Web site

Security Management for Sports and Special Events

Effective customer relationship management is the key to continued support and attendance, which many times results in huge economic benefits.

Safer Beaches

Because beaches are so unique with many advantages and disadvantages, beach managers need to know how to best educate beachgoers so their visitors can safely enjoy their beaches.

Sport Public Relations-2nd Edition

Constructing a website that accommodates the needs of constituents such as the media, community, consumers and fans, members, donors, and business partners and sponsors will help enhance these relationships.

Also of Interest

Inside Sports Business

Articles and Links

League cooperation necessary for fair play

A natural outgrowth of associations between individual franchises, leagues have enhanced the viability and stability of their professional sports by providing structure and ensuring an even field for competition.

Sport organizations capitalize on power of social networking

Public relations professionals have begun to harness the power and influence of social networking for promotional purposes through the use of social media releases (SMRs).

Sport Management Education Journal announces call for papers

Human Kinetics is proud to announce its new publication of Sport Management Education Journal (SMEJ).

Participate in Sports Jobs 101 course with HK author Rick Horrow

This 8-week online sports job training course will introduce students to the challenges and excitement of every sports career path around the globe.

Free bonus chapter

Enjoy a free sample of the eBook Beyond the Scoreboard by downloading the first chapter: “The Mega-Master Super Series XLXL.”