Perhaps the most valuable asset a sport or recreation organization has is its name, logo, or other defining characteristic that the public can recognize and associate with the organization. One of the strongest ways to gain protection for this asset is by registering it as a trademark.
True Competition eBook
Finding fun, excitement, interest, pleasure, and satisfaction-all forms of intrinsic motivation-in the process of contesting will help guard against decompetition. But what evokes and sustains intrinsic motivation?
Sport Promotion and Sales Management 2nd Edition eBook
A newer opportunity for sport promotion specialists is the distribution of game content via live webcasts of major sporting events.
Sport Marketing 3rd Edition eBook
Brand associations can come from a numbers of sources, including owners, players, and nicknames.
Sport and Character eBook
Coaches who take the moral education of young athletes seriously must teach them respect for the game.
Beyond the Scoreboard eBook
In 2010, the estimated 29 million Americans who participated in fantasy football leagues, according to Liberty Media, helped the NFL achieve unprecedented television ratings across all of its broadcast platforms.
Fundamentals of Sport Management
Leaders should value and employ sound communication techniques, which include attending to both verbal and nonverbal content, as well as the emotion, of communication; in fact, superior communication can be practiced and developed as a habit.
Managing Sport Events
The budget consists of three primary elements: revenues, expenses, and net income or loss.
Athletic Director's Desk Reference With Web Resource
Athletic events present myriad revenue generation possibilities including event ticket sales (season, individual game, and special or postseason events), concessions, guarantees, and parking.
Applied Sport Management Skills 2nd Edition With Web Study Guide
In strategic planning, management develops a mission and long-term objectives and determines in advance how they will be accomplished.
A natural outgrowth of associations between individual franchises, leagues have enhanced the viability and stability of their professional sports by providing structure and ensuring an even field for competition.