A discussion of affinity marketing and ambush marketing.
Outdoor Site and Facility Management
Volunteers are a cherished resource for any organization. Volunteers can be your ace in the hole, enabling projects to be completed that might otherwise languish because of lack of funds or labor.
Leisure Services Management With Web Resources
Reward systems serve several purposes in organizations. Effective reward systems help an organization be more competitive, retain key employees, and reduce turnover. Reward systems also can enhance employee motivation and reinforce the image of an organization among key stakeholders or future employees.
Applied Sport Management Skills With Web Resource
To determine whether an industry is worth entering requires answers to such questions as "How large is the market? What is the growth rate? How many competitors are there?"
Introduction to Sport Law
Students can bring textbook material to life with end-of-chapter moot court cases -- an example is shown here.
Sport and Character
How does "team magic" come about? There are no guarantees, but it requires the genuine respect of the team members for each other and for the team.
Managing Sport Facilities-2nd Edition
Although injuries and accidents are always going to occur, various risk management strategies can be used to minimize the potential for injuries and litigation.
Sport and Public Policy eBook
In a perfectly competitive market, in which athletes’ wages are equal to their marginal revenue products, only two factors can explain increasing player salaries.
Contemporary Sport Management 4th Edition eBook With Web Study Guide
Over the past five years the concept of sustainable development has become more commonplace.
Beach flags are becoming more popular throughout the world, particularly at surf beaches.
A natural outgrowth of associations between individual franchises, leagues have enhanced the viability and stability of their professional sports by providing structure and ensuring an even field for competition.