A Brief Historical Perspective on Intercollegiate Athletics

Poll a dozen people about their perspectives on the value of college sport to higher education and a dozen different answers are likely to be expressed. There will be those who extol the virtues of participation in college sport, the bonding, the camaraderie, the tests of courage and will.

Assigning Game Numbers and Locations

The game numbers on the brackets for single-elimination, double-elimination, and multilevel tournaments were assigned with the assumption that there is one location.

Determining your personal leadership style

Imagine sitting across from a donor who has deep pockets and an affinity for your women’s soccer program. If you can convince her to donate, you will make a name for yourself in the department and make the soccer coach very happy.

Discover how rapid growth is changing the sport industry

Growth in the world of sport is reflected not only in the introduction of many new sports but also in the increasing number of opportunities to participate in sports and activities, an upsurge in the number and variety of sport-related publications and social media platforms, enhanced mass media exposure and source publicity of sporting activities, and growth in the number and types of sport facilities and events.

Effectively use e-mail campaigns to strengthen consumer relationships

In many ways e-mail marketing has experienced a healthy metamorphosing into part of a long-promised broader digital marketing arsenal focused on what matters most for most businesses - making money.

Explore the emerging issues of law and sport marketing in social media

In this section, we consider several emerging issues at the intersection of the law and sport marketing.

Handling compliance in an intercollegiate athletic program

While attending a meeting about NCAA compliance issues, an exasperated Football Bowl Subdivision athletics director mentioned he was spending more than US$2 million per year on compliance efforts at his institution. Despite this tremendous investment, a rogue coach who chose to bend some rules had brought the entire department into question.

Leaders help create sport organizational culture that values diversity

Fink and Pastore (1999) introduced a framework for diversity management in sport based on an integration of research studies from business management published in the 1990s.

Learn the methods to secure donations

As ample research indicates, donors give for a variety of reasons. For example, they may want to receive personal recognition, memorialize a friend or family member, influence decisions, socialize or affiliate with the university or other supporters (e.g., attend sport events with friends and family members), receive tangible benefits (e.g., priority ticketing, parking, and access), satisfy their philanthropic motives, or enhance the program’s athletics success.

Market research now drives decisions in the sport industry

We now turn our focus specifically to the sport industry. Except for conducting the occasional project, research has not held a regular role in the typical sport organization.

Motivate facility and event operation staff

Event operations staff are those who organize experiences, coordinate vendors, greet visitors, welcome longtime supporters, and provide hospitality for fierce competitors. If collegiate athletics is the front porch of the university, facility and event operations staff are the friendly neighbors who wave on the front lawn.

Professional teams face four major challenges in the future

As teams in professional sport move to the future, they face a variety of challenges (and opportunities) that fall into four major categories: maintaining reasonable labor-management relations, developing new revenue streams, managing new technology, and dealing with globalization.

Sport leaders require high-quality and trusting relationships

Leadership is a relationship between those who aspire to lead and those who choose to follow.

Understand the social significance of sport

Did you ever wonder why local television newscasts describe their content as news, weather, and sports? Why not news, weather, and technology? Why do they not highlight education? Or literature? Have you ever wondered why so many families spend discretionary resources and time at youth sport events?

Understanding Tournaments and Leagues

Covers nine types of tournaments or leagues: single elimination, double elimination, multilevel, straight round robin, round robin double split, round robin triple split, round robin quadruple split, semi–round robins, and extended (such as ladder and pyramid tournaments).

Visionary leadership provides direction for sport organizations

There are countless examples of visionary leadership in sport. There are also numerous indicators today of how important visionary leadership will continue to be in the future for addressing the many issues and challenges faced by sport leaders across the industry.