3   Articles

15 to Watch - May 23, 2016

Horrow’s Top Sports News / Dealmaking / Business / Marketing / Endorsement Issues 15 to Watch - May 23, 2016

Understanding of comparative advantage essential to global sport expansion efforts

In recognition of the strength of the connection between the foreign athlete and the home-country market, some sport organizations such as the National Association of Stock Car Racing (NASCAR) have purposefully and aggressively recruited international athletes in an effort to create a comparative advantage. Understanding of comparative advantage essential to global sport expansion efforts
Understanding of comparative advantage essential to global sport expansion efforts

Viral effects boost value of Super Bowl ads

The Super Bowl is consistently one of the highest rated television programs, and some viewers watch the event exclusively for the ads. As a result, the value of Super Bowl ads has increased more than 6,000 percent from 1967 when NBC charged $37,500 for a 30-second spot. Viral effects boost value of Super Bowl ads
Viral effects boost value of Super Bowl ads

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