3   Articles

Handling compliance in an intercollegiate athletic program

While attending a meeting about NCAA compliance issues, an exasperated Football Bowl Subdivision athletics director mentioned he was spending more than US$2 million per year on compliance efforts at his institution. Despite this tremendous investment, a rogue coach who chose to bend some rules had brought the entire department into question. Handling compliance in an intercollegiate athletic program
Handling compliance in an intercollegiate athletic program

Understanding of comparative advantage essential to global sport expansion efforts

In recognition of the strength of the connection between the foreign athlete and the home-country market, some sport organizations such as the National Association of Stock Car Racing (NASCAR) have purposefully and aggressively recruited international athletes in an effort to create a comparative advantage. Understanding of comparative advantage essential to global sport expansion efforts
Understanding of comparative advantage essential to global sport expansion efforts

Team branding more than a logo

Brand associations can come from a numbers of sources, including owners, players, and nicknames. Team branding more than a logo
Team branding more than a logo

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