Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business.
While many books address the subject of exercise training, few have been written about the business side of personal training. This book covers the topic more thoroughly than any other existing publication, discussing not only how to build a solid business but also how to be an effective trainer.
Part I defines personal training, outlines the history of the profession, and reviews the qualifications for being a personal trainer. You'll also find important information on the certifications offered by the Aerobics and Fitness Association of America, American College of Sports Medicine, American Council on Exercise, Cooper Institute for Aerobics Research, and National Strength and Conditioning Association.
Many personal trainers have no formal business education and must learn the business aspects of their trade through trial and error. Part II helps you avoid common business mistakes, describing how to create, market, and manage a personal training enterprise. You'll learn how to
develop a mission statement and business plan,
set business policies,
create strategic and creative marketing plans,
establish prices for services,
hire and train staff members, and
This section also explains a personal trainer's legal and professional responsibilities, such as giving clients a health screening, obtaining informed consent, and inspecting facilities and equipment.
Part III offers techniques for becoming an effective personal trainer. Since there's more to helping your clients achieve their fitness goals than simply prescribing a program, Part III discusses
how to maintain a professional relationship with clients,
the psychology of personal training,
teaching techniques and tips for improving client-trainer communication,
how to motivate clients and help them set goals, and
how to design appropriate, individualized exercise programs.
Nineteen sample forms in Parts II and III make it easy for you to put the ideas presented into practice.
Learn from veteran personal trainers what it takes to succeed. The practical advice provided in The Business of Personal Training is valuable for new and established trainers as well as for health and fitness administrators who supervise personal trainers.
Part I: Personal Training as a Profession Chapter 1. Defining Personal Training
Mark A. Rieff
What Is Personal Training?
The Personal Side of Personal Training
The Business Side of Personal Training
Chapter 2. The Origin of Personal Training
The History of Personal Training
Pioneers in Personal Training
Personal Trainers Emerging in Health Clubs
The Need to Certify Trainer Competence
Chapter 3. Qualifications for Personal Training
Scott O. Roberts
Survey of Personal Trainer Qualifications
The Call for Certification
Part II: Personal Training as a Business Chapter 4. Creating Your Own Personal Training Business
David B. Rusk
Developing a Mission Statement and a Business Plan
Choosing a Business Entity
Setting Business Policies
Chapter 5. Marketing Your Personal Training Business, Amy T. Huggins
Develop a Traditional Strategic Marketing Plan
Offer a Product or Service
Establish Pricing Practices
Select a Place or Location
Target a Group of People
Position Your Business
Plan Your Marketing Tools
Practice Good Selling Skills
Develop a Creative Marketing Plan
Chapter 6. Managing Your Personal Training Business
Gregory J. Florez
Hiring Staff Members
Training the Trainer
Managing for the Long Haul
Chapter 7. Legal and Professional Responsibilities of Personal Training
David L. Herbert
The Standard of Care for Personal Trainers
Personal Trainers' Duties and Responsibilities
Unauthorized Practice of Health Care
Part III: The Personal Part of Personal Training Chapter 8. The Client-Trainer Relationship
Kathy Alexander and Irv Rubenstein
Roles Played by the Personal Trainer
The Nature of the Relationship
Mechanics of the Business Relationship
Chapter 9. The Psychology of Personal Training
James Gavin and Nettie Gavin
The SPIRIT Model
Chapter 10. Working With Your Clients, Jack Jones
Assessing Your Clients
Chapter 11. Designing Individualized Exercise Programs
Pre-exercise Health Screening
Individual Needs for Healthy Clients
Clients With Special Needs
Appendix. Professional Organizations, Resources, and Certifications
About the Authors
Reference for new and established trainers as well as for health and fitness administrators who supervise personal trainers
Scott O. Roberts, PhD has worked as a personal trainer for special populations, including people with chronic disease and disabilities, since 1986. A member of the National Strength and Conditioning Association (NSCA) and the American Council on Exercise (ACE), he serves on the Committee on Personal Training for both organizations. He also helped to develop the first ACE certification for personal trainers.
Scott has spoken at many national personal training conferences and has written several books and articles on the topics of fitness and exercise science. President of Scott Roberts Enterprises, Ltd., a fitness and education consulting company, he also is a Certified Strength and Conditioning Specialist through the NSCA and a certified exercise program director through the American College of Sports Medicine.
Scott received his PhD in exercise physiology in 1995 from the University of New Mexico. He lives in Lubbock, where he is an assistant professor of exercise and sport science at Texas Tech.
"A brilliant introduction to an exceptionally important and fast-growing component of the club business. Though it focuses on fundamentals, it deserves to be an essential component of every club's staff-learning library. The legal, psychological, and medical implications of personal training, as presented in this short, well-organized, and readable text, are exceptionally important and valuable. Scott Roberts is to be congratulated. He has grounded the 'business' of personal training on sure and solid footings."
John McCarthy Executive Director, International Health, Racquet & Sportsclub Association
"Provides a broad overview for the beginning personal trainer and touches on aspects of the business that even experienced trainers will find valuable."
Richard T. Cotton, MA Editor in Chief, American Council on Exercise