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Human Kinetics Publishers, Inc.

HUMAN KINETICS


Strategic Sport Communication
 


Excerpts


Viral effects boost value of Super Bowl ads
The Super Bowl is consistently one of the highest rated television programs, and some viewers watch the event exclusively for the ads. As a result, the value of Super Bowl ads has increased more than 6,000 percent from 1967 when NBC charged $37,500 for a 30-second spot.
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E-Mail Strategic Sport Communication
Short Description

Strategic Sport Communication is the first text that encompasses the vast, varied, and exciting field of sport communication. This text introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels.

© 2007
Hardback
Book   408 pages
ISBN-13: 9780736065245
 
 
 

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Regular Price: $75.00

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eBook (PDF) $40.00
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Strategic Sport Communication Presentation Package $201.00




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