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Human Kinetics Publishers, Inc.

HUMAN KINETICS


Sport Promotion and Sales Management-2nd Edition
 


Excerpts


Webcasts powerful sport promotion tool
A newer opportunity for sport promotion specialists is the distribution of game content via live webcasts of major sporting events.
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E-Mail Sport Promotion and Sales Management-2nd Edition
Short Description

Sport Promotion and Sales Management, Second Edition, features much new material, including a greatly expanded discussion of sport sponsorship and a radically updated technology chapter. Using their extensive academic and professional experiences, the authors offer real-life contemporary examples of sales and promotion management in practice.

© 2008
Hardback
Book   352 pages
ISBN-13: 9780736064774
 
 
 

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Regular Price: $110.00

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