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Human Kinetics Publishers, Inc.

HUMAN KINETICS


Sport Marketing 3rd Edition eBook
 


Excerpts


Building winning Web sites for sport organizations
Every sport organization should have a presence on the Web. Here are some ideas to keep in mind as you develop your organization’s Web site
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Team branding more than a logo
Brand associations can come from a numbers of sources, including owners, players, and nicknames.
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Sport sponsorships require successful activation
A discussion of affinity marketing and ambush marketing.
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E-Mail Sport Marketing 3rd Edition eBook

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© 2007
eBook
ISBN-13: 9780736091398
 
 
 

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Author
Ancillaries



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Book $104.95
Related Products:
Sport Marketing Presentation Package-3rd Edition $358.95






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