Written for both students and seasoned practitioners,
Evaluating Worksite Health Promotion presents a practical framework for evaluating health promotion in a variety of organizational settings.
The text lays a strong theoretical foundation, then builds on it with practical applications for containing costs and improving the power of programs. Drawing on more than 20 years of academic and private consulting experience, Dr. Chenoweth includes more than 19 case studies to deepen and broaden readers’ understanding of how to conduct program evaluations in organizational settings.
The book’s detailed instructions guide readers through the steps of successful worksite health promotion evaluations:
- Working with variables, data, experimental design, and other basic concepts
- Calculating benefit-cost, break-even and cost-effectiveness analyses, risk-factor cost appraisal, and forecasting
- Creating and administering tools for evaluating program effectiveness, including questionnaires, surveys, interviews, and claims data analysis
- Planning, conducting, and presenting an evaluation
Evaluating Worksite Health Promotion also features user-friendly pedagogical aids such as chapter objectives, review questions, and “What would you do?” situations that encourage discussion and reflection.
Practical and full of how-tos, this text is an ideal resource for readers seeking the financial, statistical, management, and measurement expertise required to conduct credible, objective, and successful evaluations.
Acknowledgments
Preface
Part I: Foundations of Evaluation
Chapter 1. Introduction to WHP Evaluation
- What Is Evaluation?
- Purpose of Evaluation
- Categorizing Evaluation
Chapter 2. Basic Procedures
- Working With Variables
- Working With Groups for Comparison
- Experimental and Non-Experimental Designs
- Working With Data
Part II: Instruments of Analysis
Chapter 3. Project Effectiveness Analysis
- Claims Data Analysis
- Risk Factor Appraisal
- Analyzing Qualitative Data
Chapter 4. Financial Analysis
- Forecasting
- Break-Even Analysis
- Cost-Effectiveness Analysis
- Benefit-Cost Analysis
Part III: Planning, Conducting, and Presenting Evaluations
Chapter 5. Planning and Conducting Evaluations
- Developing Goals
- Identifying Resources
- Defining Scope and Specificity
- Selecting an Evaluation Design
- Handling Data
Chapter 6. Presenting Evaluation Results
- Tabulating Data
- Interpreting Results
- Tailoring Reports for Stakeholders
- Formatting an Evaluation Report
- Preparing a Successful Presentation
- Applying Evaluation Results
Appendix
References
Introductory text for undergraduate and graduate health promotion students; reference for those already working in the field including health promotion program directors and managers, human resource managers, military program directors and managers, as well as university health and PE instructors.
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