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Beyond the Scoreboard


How do cities reel in a mega event?
Each November, the NFL issues a 200- to 300-page bid book to cities looking to host the game. Draft bids are due in April, and the NFL’s 32 owners vote on the location at an owners’ meeting sometime thereafter.
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Looking at the world through rose bowl–colored glasses
These days, fans are also participating in the management of leagues and teams, from voting players into All-Star contests via Twitter and text messages to influencing business decisions by way of powerful online fan forums and in some cases being directly involved in the ownership of a team.
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How did the internet help fantasy sports evolve?
In 2010, the estimated 29 million Americans who participated in fantasy football leagues, according to Liberty Media, helped the NFL achieve unprecedented television ratings across all of its broadcast platforms.
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How is power shifting in the new sports marketing landscape?
A common denominator that transcends cultural and societal differences, sports are an enormous and growing business that delivers a massive and highly engaged audience game after game.
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Beyond the Scoreboard
An Insider's Guide to the Business of Sport
Short Description

Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport. Packed with information from industry insiders, Beyond the Scoreboard reveals the true movers and shakers while looking at the forces driving this lucrative business.

© 2011
Book   240 pages
ISBN-13: 9781450413039

* Free Bundled E-book *

If you are a member of the HK Rewards Program, when buying a new print edition of this book, you will be granted the option for downloading the e-book edition at no additional charge. Learn more.




Regular Price: €22.40

Also Available As:
eBook (PDF, ePUB) €15.17

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