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Worksite Health Promotion-3rd Edition
 


Excerpts


What role should worksite health promotion play in today's global economy?
Consider some major trends in demographics, technology, and economy over the past 50 years.
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Launching a successful worksite health program
Some of the most successful WHP programs do not have expensive facilities, a large staff, or a hefty budget. However, an ingredient that most of these programs do share is WHP personnel who are committed to identifying needs, coordinating responsibilities, and applying appropriate resources toward achieving reasonable, well-defined goals.
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Developing a marketing strategy for your worksite health program
Marketing is defined as an aggregate of functions involved in moving goods from producer to consumer.
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Implemeting and maintaining successful e-health initiatives
Today, more people are turning to the Internet for health information. According to a nationwide randomized telephone survey of adults, of the hundreds of millions of people who surf the Internet daily, more than 70% use the resource for personal health information.
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Short Description

Worksite Health Promotion, Third Edition, combines theoretical principles and research with practical applications and real-world examples to give readers a comprehensive and immediately useable introduction to the field. The text presents a step-by-step approach to planning, implementing, and evaluating programs in a variety of settings.

© 2011
Hardback
Book   248 pages
ISBN-13: 9780736092913
 
 
 

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