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Human Kinetics Publishers, Inc.

HUMAN KINETICS


Strategic Sport Communication eBook
 


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Viral effects boost value of Super Bowl ads
The Super Bowl is consistently one of the highest rated television programs, and some viewers watch the event exclusively for the ads. As a result, the value of Super Bowl ads has increased more than 6,000 percent from 1967 when NBC charged $37,500 for a 30-second spot.
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© 2007
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ISBN-13: 9780736086721
 
 
 

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