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Strategic Sport Communication-2nd Edition
 


Excerpts


Strategic sport communication model
All of the preceding pages in this chapter lead to the formulation of a unified and dynamic model of sport communication. A model can be defined as "a representation of a phenomenon" (Craig, 2013, pp. 46 - 47).
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New sport media: Interactivity and the internet
The phrase "new sport media" incorporates two aspects: sport communication and new media. As discussed in chapter 4, sport communication is the process by which people in sport, in a sport setting, or through a sport endeavor share symbols as they create meaning through interaction.
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Career options for sport communication: Five segments
This chapter describes the five major career segments of sport communication (see figure 2.1): management, media, support services, entertainment, and other opportunities. Consider the Sport Communication at Work profile for this chapter: Where would Nguyen be classified?
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Strategic Sport Communication-2nd Edition
Short Description

Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.

© 2017
Cloth
Book   424 pages
ISBN-13: 9781492525776
 

* Free Bundled E-book *

If you are a member of the HK Rewards Program, when buying a new print edition of this book, you will be granted the option for downloading the e-book edition at no additional charge. Learn more.

 
 

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