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Human Kinetics Publishers, Inc.

HUMAN KINETICS


Sport Public Relations 2nd Edition eBook
 


Excerpts


Sport organization websites enhance stakeholder relationships
Constructing a website that accommodates the needs of constituents such as the media, community, consumers and fans, members, donors, and business partners and sponsors will help enhance these relationships.
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Media policy helps ensure consistent, fair, and ethical communication
Sport organizations command a high level of media attention, so sport managers should consider developing a media policy.
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Sport organizations capitalize on power of social networking
Public relations professionals have begun to harness the power and influence of social networking for promotional purposes through the use of social media releases (SMRs).
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E-Mail Sport Public Relations 2nd Edition eBook
Managing Stakeholder Communication

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© 2011
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ISBN-13: 9781450425957
 
 
 

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