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HUMAN KINETICS

Sport Marketing 4th Edition With Web Study Guide
 


Excerpts


Market research now drives decisions in the sport industry
We now turn our focus specifically to the sport industry. Except for conducting the occasional project, research has not held a regular role in the typical sport organization.
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Effectively use e-mail campaigns to strengthen consumer relationships
In many ways e-mail marketing has experienced a healthy metamorphosing into part of a long-promised broader digital marketing arsenal focused on what matters most for most businesses - making money.
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Explore the emerging issues of law and sport marketing in social media
In this section, we consider several emerging issues at the intersection of the law and sport marketing.
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E-Mail Sport Marketing 4th Edition With Web Study Guide
Short Description

This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study.

© 2014
Cloth w/keycode
Book   504 pages
ISBN-13: 9781450424981
 
 
 

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Regular Price: $99.00

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eBook (PDF, ePUB) $54.00
Related Products:
Sport Marketing Presentation Package plus Image Bank-4th Edition $295.00
Sport Marketing Web Study Guide-4th Edition $19.95
Sport Marketing 4th Edition eBook With Web Study Guide $54.00




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