Shopping Basket 0
Human Kinetics Publishers, Inc.


Sport Marketing 4th Edition With Web Study Guide


Market research now drives decisions in the sport industry
We now turn our focus specifically to the sport industry. Except for conducting the occasional project, research has not held a regular role in the typical sport organization.
Read More >
Effectively use e-mail campaigns to strengthen consumer relationships
In many ways e-mail marketing has experienced a healthy metamorphosing into part of a long-promised broader digital marketing arsenal focused on what matters most for most businesses - making money.
Read More >
Explore the emerging issues of law and sport marketing in social media
In this section, we consider several emerging issues at the intersection of the law and sport marketing.
Read More >

X   Close
Click to hide.
 X   Close

Sport Marketing 4th Edition With Web Study Guide
Short Description

This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study.

© 2014
Cloth Pass/Kycd
Book with online resource   504 pages
ISBN-13: 9781450424981

* Free Bundled E-book *

If you are a member of the HK Rewards Program, when buying a new print edition of this book, you will be granted the option for downloading the e-book edition at no additional charge. Learn more.




Regular Price: $139.00

Also Available As:
eBook (PDF, ePUB) $59.00
Related Products:
Sport Marketing Presentation Package plus Image Bank-4th Edition $295.00
Sport Marketing Web Study Guide-4th Edition $19.95
Sport Marketing 4th Edition eBook With Web Study Guide $59.00

More to Explore

Articles and Links

Subscribe to feed Subscribe to feed

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts


News and Articles

About Us

Career Opportunities


Business to Business

Author Center

HK Today Newsletter


Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions




Certifying Organizations

Continuing Education Policies

Connect with Us

YouTube Tumblr Pinterest

Terms & Conditions


Privacy Policy


Safe Harbor