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Human Kinetics Publishers, Inc.

HUMAN KINETICS


Social Sciences in Sport eBook
 


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Modern society continues to value champions
Any study of sport that is not a study of the society in which that sport is located is a study performed out of context. In order to make sense of society—and how sport both reflects and reinforces societal structures and subcultures—one must bring to bear theoretical insight and empirical inquiry of the kind described in this chapter.
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Sport media messages hold sociocultural implications
As noted earlier, one central factor in the emergence of media studies was the appreciation that the establishment of capitalism, industrialism, and formal state institutions under modernity brought an enormous capacity and drive to overcome the limitations of face-to-face communication by sending messages, simultaneously if possible, to a vast cohort of dispersed recipients who would probably never meet or resemble each other.
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Rationales for investing in elite sport and mega events
The case of elite sport investment is slightly different. Here, I consider the political rationale for investing in elite sport and mega-events, bearing in mind that state investment is a finite resource.
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© 2014
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ISBN-13: 9781450463690
 
 
 

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