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The Managing Physical Activity Programs for Older Adults series of online courses empowers health and fitness practitioners to design, implement, and manage physical activity programs for older adults, the fastest-growing population in the health and fitness industry. The practical information presented in this series can be used by wellness, fitness, activity, and program directors in a range of settings. Participants will learn to develop or adapt programs for a variety of people, from fit to frail.
In Programming, expert Jennifer Mayer shows how to design and implement physical activity programs that appeal to older adults. The course’s dynamic mix of seminar-style presentation and online learning activities shows what’s involved in creating successful programs. Participants will do the following in the course:
Use SWOTT analysis to study the marketplace and their facilities and then use that information to build programs around their strengths.
Explore current trends in programming so they can see what kinds of programs work for older adults and why they’ve been successful.
Examine financial issues: pricing strategies and funding sources, including insurance reimbursement and AARP discounts.
Consider logistics specific to older adults: appropriate scheduling, transportation options, accessibility, facility temperature, and safety protocols, including preexercise screening, fitness assessments, and CPR and AED training.
Learn to implement programs in various settings, such as fitness centers, hospitals, and community-based settings.
Develop marketing and promotion plans for their programming and look at ways to attract and retain participants.
This course also includes a Programming Toolbox, which contains practical tools, forms, and resources that you can use long after you’ve completed the course. You’ll find SWOTT analysis forms, facility waiver forms, a 90-day marketing plan form, and a list of 25 marketing vehicles.
A resource for community health directors, health club managers, activity and wellness directors, park and recreation program directors, and personal trainers who want to create new physical activity programs for older adults or adapt current programs to be more effective and increase participation.
Jennifer Mayer is the associate partner for New Paradigm Partners, where she serves as an industry consultant and subject matter expert in health and fitness programming. New Paradigm Partners is a health and fitness consulting, management, and brokerage firm that has helped more than 100 health and fitness organizations in the United States achieve their mission and profit objectives.
In 1998 Jennifer received her BS in health appraisal and enhancement with a minor in nutrition from Miami University in Oxford, Ohio. After graduation, Jennifer was the regional programming director for Mercy HealthPlex in Cincinnati, Ohio, one of the largest medically based fitness facilities in the United States, where she designed and supported innovative branded programming options.
Jennifer is also an advisory board member for the Aquatic Exercise Association Review and Cut Score Testing Committee. She has also served on the boards of the Arthritis Foundation and Cincinnati State College.
In her spare time, Jennifer enjoys marathon running, cycling, and reading.
American College of Sports Medicine
American Council on Exercise
British Columbia Recreation and Parks Association
Certified Professional Trainers Network
Council on Professional Standards for Kinesiotherapy