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International Sport Management
 


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Understanding of comparative advantage essential to global sport expansion efforts
In recognition of the strength of the connection between the foreign athlete and the home-country market, some sport organizations such as the National Association of Stock Car Racing (NASCAR) have purposefully and aggressively recruited international athletes in an effort to create a comparative advantage.
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Sport in China heavily influenced by government
Although the sport governance system has been reformed considerably in the last two decades, the governments at all levels still has extensive control of sport operations in China.
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European model causes unique on-field and financial outcomes for sport leagues
Promotion and relegation presents a different landscape for professional sport than static (closed) leagues do. Whereas static leagues see almost no change of member teams in a league, promotion and relegation forces a yearly turnover in teams
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Short Description

International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level.

© 2012
Hardback
Book   528 pages
ISBN-13: 9780736082730
 
 
 

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