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This special issue of IJSC examines Twitter’s creation of unique interaction opportunities between fans and athletes, and its cause for uncertainty among those responsible for managing sports organizations.
It is difficult to survey the sport communication landscape without seeing Twitter’s influence in some way. In the context of sports, Twitter has opened up communication avenues for athletes, coaches, personnel in sport organizations, and members of the sport media. Consequently, it has created unique interaction opportunities between fans and athletes, while simultaneously creating trepidation and uncertainty among those responsible for managing sports organizations. Twitter’s emergence in sports has been both pervasive and rapid, and it is therefore crucial that sport communication researchers become major players in exploring and understanding Twitter. This special issue of IJSC offers compelling evidence that Twitter does indeed matter.
Editorial Introduction to This Special Issue of IJSC on Twitter
Student Research #WorldSeries: An Empirical Examination of a Twitter Hashtag During a Major Sporting Event
Matthew Blaszka, Lauren M. Burch, Evan L. Frederick, Galen Clavio, and Patrick Walsh
Industry interviews Interview with Kathleen Hessert, Founder and President of Buzz Mgr and SportsMediaChallenge
Interview With Pat Donahue, Coordinator of Digital Media, Los Angeles Kings
Matthew H. Zimmerman
Original Research How Tweet It Is: A Gendered Analysis of Professional Tennis Players’ Self-Presentation on Twitter
Katie Lebel and Karen Danylchuk
Why We Follow: An Examination of Parasocial Interaction and Fan Motivations for Following Athlete Archetypes on Twitter
Evan L. Frederick, Choong Hoon Lim, Galen Clavio, and Patrick Walsh
The Positives and Negatives of Twitter: Exploring How Student-Athletes Use Twitter and Respond to Critical Tweets
Blair Browning, Jimmy Sanderson
Networked Fandom: Applying Systems Theory to Sport Twitter Analysis
Galen Clavio, Lauren M. Burch, and Evan L. Frederick
Case Study Identity in Twitter’s Hashtag Culture: A Sport-Media-Consumption Case Study
Lauren Reichart Smith, Kenny D. Smith