Discover how rapid growth is changing the sport industry
Growth in the world of sport is reflected not only in the introduction of many new sports but also in the increasing number of opportunities to participate in sports and activities, an upsurge in the number and variety of sport-related publications and social media platforms, enhanced mass media exposure and source publicity of sporting activities, and growth in the number and types of sport facilities and events.
Professional teams face four major challenges in the future
As teams in professional sport move to the future, they face a variety of challenges (and opportunities) that fall into four major categories: maintaining reasonable labor-management relations, developing new revenue streams, managing new technology, and dealing with globalization.
Did you ever wonder why local television newscasts describe their content as news, weather, and sports? Why not news, weather, and technology? Why do they not highlight education? Or literature? Have you ever wondered why so many families spend discretionary resources and time at youth sport events?
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Contemporary Sport Management, Fifth Edition With Web Study Guide, provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. The fifth edition continues to engage students with a full-color format and an integrated web study guide. The text also discusses the role of social media in revolutionizing the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political, and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions.
One of the top-selling textbooks in the field, the fifth edition retains many of its popular learning tools for students and also offers several key additions:
Social media sidebars in every chapter prepare future sport managers to confront some of the unique challenges and opportunities of this growing phenomenon.
Professional profiles containing a biography, Q&A, and associated web study guide activity allow students to gain realistic views into the roles of sport managers.
Enhanced ancillaries include a new image bank and chapter quizzes compatible with learning management systems to further support classroom instruction and testing.
A student web study guide now contains more than 171 fully integrated activities to provide opportunities for real-world application.
A retrospective from cofounding editor Janet Parks illustrating how the outstanding roster of contributors has been a hallmark of this title from the beginning.
The text also contains a variety of updated learning tools, including international sidebars with associated activities, a timeline, ethics and critical thinking sections, a running glossary, chapter objectives, end-of-chapter reviews, and references to help students stay engaged with the material and understand key concepts and terms. In addition, the web study guide (WSG) contains multiple interactive learning experiences that assist students in retaining the information. Each chapter of the text includes several cross-references to the WSG, allowing students to take advantage of the following features:
Professional profile activities encourage students to test their expectations of the challenges that sport industry professionals face on a daily basis.
Job announcement activities demonstrate the skills that prospective employers seek in particular sport settings.
Web searches point students to the vast amount of information available online.
Portfolio activities help students reflect on questions related to the critical thinking and ethics sections of each chapter. Upon completion of the activities, students will have constructed a portfolio of their reflections on issues they might face as future sport management professionals.
Learning in Action activities help students understand and apply the concepts covered in each chapter.
With 20 chapters written by 44 expert contributors, Contemporary Sport Management, Fifth Edition, begins with an overview of the field and historical aspects of the industry. Next, the attributes of effective and professional sport managers and the relevance of managerial and leadership concepts applied to sport management are discussed. In part II, students learn about the major settings in which sport management professionals work today, including professional and amateur sport management sites, sport management agencies, and sport tourism venues. Part III offers information on key functional areas of sport management, such as marketing, communication, finance and economics, and facility and event management. In part IV, readers examine current challenges in the profession, such as issues related to consumer behavior, law, sociology, globalization, and the importance of continuing sport management research.
The updated and enhanced fifth edition of Contemporary Sport Management offers a varied and dynamic learning package to assist readers in understanding the many opportunities and challenges in the sport management field. From historical foundations and future directions to current issues and professional skill sets, this popular textbook continues to inform and inspire up-and-coming professionals to have a positive influence on the management of sport.
A Letter to Students and Instructors
A Retrospective by a Founding Coeditor
Part I. Introduction to Sport Management
Chapter 1. Managing Sport
Paul M. Pedersen, PhD; Lucie Thibault, PhD
Defining Sport and Sport Management
Nature and Scope of the Sport Industry
Unique Aspects of Sport Management
Sport Management Competencies
Future Challenges and Opportunities
Chapter 2. Developing a Professional Perspective
Sally R. Ross, PhD; Brian P. McCullough, PhD?
Career Planning and Management
Information for Occupational Success
Chapter 3. Historical Aspects of the Sport Business Industry
Lawrence W. Fielding, PhD; Brenda G. Pitts, EdD; Paul M. Pedersen, PhD
Historical Aspects of Commercialization in Sport
Historical Aspects of the Sport Market
Critical Thinking in the History of the Sport Business Industry
Ethics in the History of the Sport Business Industry
Chapter 4. Management Concepts and Practice in Sport Organizations
Chapter 5. Managing and Leading in Sport Organizations
Shannon Kerwin, PhD; Jerome Quarterman, PhD; Ming Li, EdD
Theoretical Approaches to Management
Decision Making, Authority, and Power
Human Resource Management
Critical Thinking in Sport Managing and Leading
Ethics in the Leadership of Sport Organizations
Part II. Selected Sport Management Sites
Chapter 6. Community and Youth Sport
Marlene A. Dixon, PhD; Jennifer E. Bruening, PhD
Origins of Community Sport
Youth Sport History
Definition of Community Sport
Size and Scope of Community Sport
Types of Community Sport Organizations
Adult Community Sport Offerings
Youth Sport Offerings
Critical Thinking in Youth and Community Sport
Ethics in Community and Youth Sport
Chapter 7. Interscholastic Athletics
Warren A. Whisenant, PhD; Eric W. Forsyth, PhD; Tywan G. Martin, PhD
Arrival of Interscholastic Athletics
Governance of Interscholastic Athletics
Value of Interscholastic Athletics Programs
Careers in Interscholastic Athletics
Issues Facing Interscholastic Athletics
Critical Thinking in Interscholastic Athletics
Ethics in Interscholastic Athletics
Chapter 8. Intercollegiate Athletics
Ellen J. Staurowsky, EdD; Robertha Abney, PhD
Origins of Intercollegiate Athletics Governance
College Sport Finance
Intercollegiate Athletics Administrators
Critical Thinking in Intercollegiate Athletics
Ethics in Intercollegiate Athletics
Chapter 9. Professional Sport
James (“Jay”) M. Gladden, PhD; William A. Sutton, EdD
Historical Aspects of Professional Sport
Unique Aspects of Professional Sport
Revenue Sources for Professional Sport Teams
Future Challenges Facing Professional Sport
Career Opportunities in Professional Sport
Critical Thinking in Professional Sport
Ethics in Professional Sport
Chapter 10. Sport Management and Marketing Agencies
Catherine Lahey, MBA, MSBM; Jezali Ratliff, MBA, MSBM; William A. Sutton, EdD
Functions of Sport Management and Marketing Agencies
Types of Sport Management and Marketing Agencies
Careers in Agencies
Challenges Facing Agencies
Critical Thinking in Agency Activities
Ethical Issues in Sport Management and Marketing Agencies
Chapter 11. Sport Tourism
Heather Gibson, PhD; Sheranne Fairley, PhD
Tourism and the Tourism Industry
Defining Sport Tourism
Sustainability and Sport Tourism
Critical Thinking in Sport Tourism
Ethics in Sport Tourism
Part III. Selected Sport Management Functions
Chapter 12. Sport Marketing
Ketra L. Armstrong, PhD
Defining Sport Marketing
Developing a Sport Marketing Plan
Critical Thinking in Sport Marketing
Ethics in Sport Marketing
Chapter 13. Sport Consumer Behavior
Andrea N. Eagleman, PhD; Cara Wright, PhD; B. Christine Green, PhD
Understanding the Individual as a Sport Consumer
Group Influences on the Sport Consumer
Situational Influences on the Sport Consumer
Consumer Decision Making in Sport
Sport Consumer Behavior Challenges and Issues
Critical Thinking in Sport Consumer Behavior
Ethics in Sport Consumer Behavior
Chapter 14. Communication in the Sport Industry
G. Clayton Stoldt, EdD; Stephen W. Dittmore, PhD; Paul M. Pedersen, PhD
Theoretical Framework of Sport Communication
Strategic Sport Communication Model
Media Relations in Sport
Community Relations in Sport
Critical Thinking in Sport Communication
Ethics in Sport Communication
Chapter 15. Finance and Economics in the Sport Industry
Timothy D. DeSchriver, EdD; Daniel F. Mahony, PhD; Marion E. Hambrick, PhD
Current Financial Situation of US Professional Sport
Current Financial Situation of US College Athletics
Economics of Sport
Overview of Financial Management
Sources of Revenues and Expenses for Sport Organizations
Careers in Financial Management for Sport Organizations
Critical Thinking in Sport Finance and Economics
Ethics in Sport Finance and Economics
Chapter 16. Sport Facility and Event Management
David K. Stotlar, EdD; Coyte G. Cooper, PhD
Types of Facilities
Critical Thinking in Sport Facility and Event Management
Ethics in Sport Facility and Event Management
Part IV. Current Challenges in Sport Management
Chapter 17. Legal Considerations in Sport Management
Anita M. Moorman, JD; R. Christopher Reynolds, PhD, JD; Samuel Olson, JD
Basics of Law
State Legal Systems
Summary of Fundamental Sport Law Components
Critical Thinking in Sport Law
Ethics in Sport Law
Chapter 18. Sociological Aspects of Sport
Nicole M. LaVoi, PhD; Mary Jo Kane, PhD
Social Significance of Sport
Benefits of Sport
Dark Side of Sport
Sport as a Vehicle for Social Transformation
Implications for Sport Managers
Critical Thinking in Sport Sociology
Ethics in Sport Sociology
Chapter 19. A North American Perspective on International Sport
Ted G. Fay, PhD; Luisa Velez, PhD; Lucie Thibault, PhD
What is International Sport?
Expansion of International Sport
Current Issues in International Sport
Essentials for Aspiring International Sport Managers
Forecasting the Future: International Sport 2014 and Beyond
Critical Thinking in International Sport
Ethics in International Sport
Chapter 20. Sport Management Research
Jess C. Dixon, PhD; Wendy Frisby, PhD
Why Sport Managers Need to Understand Research
What is Sport Management Research?
Current Challenges in Sport Management Research
Future of Sport Management Research
Critical Thinking in Sport Management Research
Ethics in Sport Management Research
About the Editors
About the Contributors
Paul M. Pedersen, PhD, is a professor of sport management and the
director of the sport management program in the School of Public Health
at Indiana University–Bloomington (IU). He has worked as a sportswriter,
sports management consultant, and sport business columnist. Pedersen's
primary area of scholarly interest is the symbiotic relationship between
sport and communication in addition to his research examining the
activities and practices of various sport organization personnel.
A research fellow of the North American Society for Sport Management
(NASSM), Pedersen has published seven books (including Handbook of
Sport Communication, Research Methods and Design in Sport Management,
and Strategic Sport Communication) and over 80 academic articles
in outlets such as the Journal of Sport Management, European Sport
Management Quarterly, Sport Marketing Quarterly, International Journal
of Sports Marketing and Sponsorship, Sociology of Sport Journal,
International Review for the Sociology of Sport, and Journal of
Sports Economics. He has also been a part of more than 110
presentations at professional conferences or other gatherings, including
invited addresses in China, Denmark, Hungary, Norway, and South Korea.
He has been interviewed and quoted in publications as diverse as The
New York Times and the China Daily.
Founder and editor in chief of the International Journal of Sport
Communication, he serves on the editorial board of 10 journals,
including founding editorial review board member of Communication &
Sport and two other journals. A 2011 inductee into the Golden Eagle
Hall of Fame (East High School in Pueblo, Colorado), Pedersen lives in
Bloomington, Indiana, with his wife, Jennifer, and their four children,
Hallie, Zack, Brock, and Carlie.
Lucie Thibault, PhD, is a professor in the department of sport
management at Brock University in Ontario, Canada. She has taught at
Brock since 2002. Thibault has also taught at the University of British
Columbia and the University of Ottawa. In her quarter century of
teaching, Thibault has instructed courses in organizational theory,
organizational behavior, ethics in sport, globalization of sport, and
policy and social issues in sport.
Thibault serves on the editorial board of the International Journal
of Sport Policy and Politics as well as the European Sport
Management Quarterly. She has held the roles of associate editor and
editor of the Journal of Sport Management. She is a member of the
North American Society for Sport Management (NASSM) and was named a
research fellow of NASSM in 2001. In 2008, Thibault was awarded the
Earle F. Zeigler Award from NASSM for her scholarly and leadership
contributions to the field.
Her research interests lie in the formation, management, and evaluation
of cross-sectoral partnerships in sport organizations. She also
investigates the role of the Canadian government in sport excellence and
sport participation and government involvement in developing sport
policy. She has been an invited speaker featuring her research in many
conferences around the world. Her research has appeared in numerous
scholarly journals such as the Journal of Sport Management,
International Review for the Sociology of Sport, Journal of Sport and
Social Issues, Human Relations, Leisure Studies, European Sport
Management Quarterly, International Journal for Sport Policy and
Politics, and Nonprofit and Voluntary Sector Quarterly.
Thibault resides in the Niagara region of Ontario.
Instructor guide. Includes a sample class syllabus, an explanation of how to more fully incorporate critical thinking skills during class, and guidance on how instructors can incorporate the web study guide into their courses. It also includes chapter-specific files that contain chapter summaries, chapter objectives, lecture outlines, and supplemental learning activities, such as suggested case studies from Case Studies in Sport Management.
Test package. The test package includes more than 600 questions in true-or-false, fill-in-the-blank, multiple-choice, essay, and short-answer formats. It is available for use through multiple formats, including a learning management system, Respondus, and rich text.
Chapter quizzes. Includes 200 unique questions in true-or-false and multiple-choice formats. These quizzes, compatible with learning management systems, can be used for testing students’ understanding on a chapter-by-chapter basis, offering easy grading and record keeping for instructors.
Presentation package plus image bank. Includes hundreds of slides covering the key points from the text as well as all of the figures and tables from the book separated by chapter. The slides in the presentation package can be used directly in PowerPoint or be printed to make transparencies or handouts for distribution to students. Instructors can easily add, modify, and rearrange the order of the slides as well as search for images based on key words.
The presentation package plus image bank is also available for purchase • ISBN 978-1-4504-8557-9
Web study guide. Provides multiple interactive learning experiences, including professional profile activities, job announcement activities, web searches, portfolio activities for critical thinking and ethics, and Learning in Action activities.
The web study guide is also available for purchase • ISBN 978-1-4504-8559-3