A Brief Historical Perspective on Intercollegiate Athletics
Poll a dozen people about their perspectives on the value of college sport to higher education and a dozen different answers are likely to be expressed. There will be those who extol the virtues of participation in college sport, the bonding, the camaraderie, the tests of courage and will.
Handling compliance in an intercollegiate athletic program
While attending a meeting about NCAA compliance issues, an exasperated Football Bowl Subdivision athletics director mentioned he was spending more than US$2 million per year on compliance efforts at his institution. Despite this tremendous investment, a rogue coach who chose to bend some rules had brought the entire department into question.
Event operations staff are those who organize experiences, coordinate vendors, greet visitors, welcome longtime supporters, and provide hospitality for fierce competitors. If collegiate athletics is the front porch of the university, facility and event operations staff are the friendly neighbors who wave on the front lawn.
As ample research indicates, donors give for a variety of reasons. For example, they may want to receive personal recognition, memorialize a friend or family member, influence decisions, socialize or affiliate with the university or other supporters (e.g., attend sport events with friends and family members), receive tangible benefits (e.g., priority ticketing, parking, and access), satisfy their philanthropic motives, or enhance the program’s athletics success.
Imagine sitting across from a donor who has deep pockets and an affinity for your women’s soccer program. If you can convince her to donate, you will make a name for yourself in the department and make the soccer coach very happy.
This resource brings together experts in the field to provide students
with learning tools critical for success in collegiate athletics
administration. It offers foundational knowledge essential to
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Administration of Intercollegiate Athletics brings together some of the most knowledgeable professionals in the field of athletics administration to create an essential resource for all who aspire to work in this exciting field. This wide-ranging compilation of vital material on the subject of athletics administration is the most comprehensive textbook available to instructors of upper-level courses in sport management and a valuable resource for those in Division I, Division II, Division III, junior college, and National Association of Intercollegiate Athletics levels.
This textbook takes a unique approach in the domain of sport education. Contributors to the text, chosen for their widely acknowledged expertise in collegiate athletics administration, provide students with access to ideas from top researchers in the field to incorporate into their evolving professional philosophy. The text offers practical considerations and applications for financial operations, budgeting, marketing, corporate sponsorship, safety and risk assessment, ticketing, licensing, and alumni relations. These topics, in addition to those on media relations, facility and event management, and athlete services are unparalleled to any other text in the industry. There is detailed information on expectations in academics and status of standards for athletic eligibility and discussions of the importance of publicity and promotion, public relations, and media production in today’s college athletics.
Throughout the text are 12 Leadership Lessons that provide key points on leadership development, tying to the theme of each chapter and pulling inspiration from sources in the world of collegiate sport. These lessons encourage students to develop their own personal leadership philosophy by examining topics such as responsibility, negotiation, and understanding. The Leadership Lessons also provide structure for instructors, allowing them to focus on the key topics and questions in discussions and providing opportunity to teach the material in a leadership-style course with a backdrop of intercollegiate administration rather than one focused specifically on intercollegiate administration.
Learning tools in Administration of Intercollegiate Athletics enrich students’ understanding:
Opening scenarios and chapter objectives create a framework for learning, highlighting critical points and translating material to a real-world setting.
Sidebars and case studies call out important concepts from readings.
Industry Profile Q&As offer students a chance to see how working administrators reached their present roles.
Learning activities for each chapter present real-life situations and direct students in applying what they have learned.
Instructor ancillary materials include a test package for evaluating students’ comprehension and an image bank of content for lecture slides.
With content developed in partnership with working practitioners, the information presented in Administration of Intercollegiate Athletics is foundational knowledge essential to professional administrators. After reading this text, students will understand each unit in an athletics department and be able to hit the ground running in any one of these units while understanding the broader organizational context.
Chapter 1. A Brief Historical Perspective on Intercollegiate Athletics
Ellen J. Staurowsky
Higher Education and Student Experience in Nineteenth-Century America
The NCAA and the Foundations of a College Sport Governance Structure
Democratization of College Sport
Women’s College Sport: Entrepreneurs Versus Educators
National Association of Collegiate Directors of Athletics
Leadership Lesson: Paradigm
Chapter 2. Governing Bodies
Erianne A. Weight and Barbara Osborne
Internal and External Stakeholders
NCAA Governance Structure
NCAA Financial Structure
Leadership Lesson: No Excuses
National Association of Collegiate Women Athletics Administrators
Chapter 3. Leadership and Management
Erianne A. Weight
Leadership Lesson: Building a Strong Team and Avoiding Turn Wars
Communication and Leadership
Chapter 4. Compliance and Title IX
Erianne A. Weight
Leadership Lesson: The Importance of a Vision Framework
Title IX Compliance
Institutional Performance Program
National Association for Athletics Compliance
Chapter 5. Academics, Eligibility, and Life Skills
Erianne A. Weight and Sally R. Ross
Standards for Initial Academic Eligibility
Standards for Recruitment
Continuing Eligibility Standards
Athletics Academic Advising
Professional Organizations and Support
Student Development Programming
Leadership Lesson: Interdependence and the Win-Win Paradigm
Chapter 6. Media Relations
Importance of Publicity and Good Public Relations
Production of Media
Website Interactivity and Innovation
Speculating Versus Forecasting
Crisis Management Plan
Social Media and Continuous Surveillance
FERPA and Medical Issues
Freedom of Information Act
Public Relations Campaigns
Leadership Lesson: Negotiation
College Sports Information Directors of America
Chapter 7. Financial Operations
Stephen L. Shapiro and Brendan Dwyer
Financial Distinctiveness of Intercollegiate Athletics
Organizational Structure of Intercollegiate Athletics
Leadership Lesson: Feed the Opportunities
Collegiate Athletic Business Management Association
Chapter 8. Marketing
David J. Shonk and Alyssa T. Bosley
Tickets and Promotions
Marketing Intercollegiate Athletics
Marketing and Atmospherics
National Association of Collegiate Marketing Administrators
Secondary Ticket Market
Dynamic Ticket Pricing
Leadership Lesson: Movies and Meetings
Chapter 9. Corporate Sponsorship
Compatibility and the Sales Process
Measurement and Ambush Marketing
Facility Naming Rights and Fair Market Value
Outsourcing and UBIT Taxes
Leadership Lesson: Seek First to Understand, Then to Be Understood
Chapter 10. Facility and Event Management
Event Management and Operations
Safety and Risk Assessments
Collegiate Event and Facility Management Association
Leadership Lesson: Motivation 3.0
Chapter 11. Alumni Relations and Athletics Development Offices
Clubs, Associations, Foundations, and Societies
Broadening the Donor Base
Benefits of Giving
Priority Seating and Parking
Ways to Give
Clubs and Organizations Beyond Campus
Concerns With Fundraising
National Association of Athletic Development Directors
Leadership Lesson: Your Authentic Leadership Style
Chapter 12. Support Services
Landon T. Huffman and Coyte G. Cooper
Holistic Development Staff and Services
Leadership Lesson: Sharpen the Saw
Digital Media Services
About the Editors
Textbook for undergraduate and graduate students in upper-level sport
management courses; reference for athletics administrators or anyone
interested in the complex dynamics of intercollegiate athletics.
Erianne A. Weight, PhD, is the director of the prestigious Center
for Research in Intercollegiate Athletics and a member of the sport
administration faculty at the University of North Carolina at Chapel
Hill. She is involved in a variety of Division I athletics consultancies
through her role as a research consultant for Collegiate Sports
Associates. It is her hope that through research, there will be an
increase in the quantity and quality of opportunities for athletic
participation and education for young people throughout North America.
As a former NCAA Division I heptathlete, she has firsthand insight on
the tremendous potential of education through athletics.
Robert H. Zullo, PhD, is the head of the sports management
program at Seton Hill University in Greensburg, Pennsylvania. He taught
previously at James Madison University and Mississippi State University.
He has worked in intercollegiate athletics at the University of Georgia,
Virginia Tech, and the University of North Carolina. He started his
career in intercollegiate athletics administration through experiences
with the University of Virginia athletics department and the Virginia
Military Institute. He is a member of the North American Society of
Sport Management (NASSM) and the National Association of Collegiate
Marketing Administrators (NACMA).
Includes questions in true-or-false, fill-in-the-blank, multiple-choice, essay, and short-answer formats that instructors may use to create customized tests.
Includes most of the art and tables from the text, sorted by chapter, and can be used to create customized presentations based on specific course requirements or used in creating other learning aids for students.
The image bank is also available for purchase • ISBN 978-1-4504-8155-7