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This course helps you lay out a game plan for conceptualizing a business strategy and provides step-by-step instruction on planning, administering, marketing, and promoting your own fitness business. The course is supplemented by a 96-page text delivered in PDF format within the course.
Whether you’re planning to work for yourself as a personal trainer or start your own club, Starting a Fitness Business offers you the skills you’ll need. This course helps you lay out a game plan for conceptualizing a business strategy and provides step-by-step instruction on planning, administering, marketing, and promoting your own fitness business. The course is supplemented by a 96-page text that may be printed or saved in PDF format, providing a reference for use beyond the time frame of the course.
You will work through the course with a virtual development consultant for a fitness business, following the experiences of several fitness entrepreneurs. The entrepreneurs each demonstrate the unique responsibilities and skills associated with their roles in the fitness industry.
The course progresses through four units:
Fitness Industry Trends reviews the trends and various roles in the fitness industry. It also explains how to recognize needs, set goals, and identify skills and characteristics of successful entrepreneurs.
Business Planning focuses on creation of business, marketing, financial, and liability management plans.
Business Management shows how to conduct a needs analysis to build your facility and programs, and it teaches strategies for managing employees and clients.
Business Expansion demonstrates how to track and increase your revenue through expansion and teaches methods of stress avoidance and self-motivation.
After completing the course, you’ll have learned and practiced the different aspects involved in researching, planning, implementing, and expanding a fitness business. Personal trainers, group fitness instructors, and club owners will all gain specific knowledge to implement their entrepreneurial plans.