The Fitness Industry Association is the UK’s industry body of gyms and leisure centres. It’s mantra is "more people, more active, more often" and it. aims to help everyone in the UK be more active, more often through its programmes of activity. Their aim is to help children and adults understand the benefits of a healthy lifestyle:

• Schools see pupils genuinely engaged with physical activity and perform better academically.
• Businesses see more motivated and healthier employees.
• The government’s national health and activity targets are met.
• FIA members form partnerships with local schools and businesses, adding potential long-term value.