The association promotes safety in the sport and sets forth strong ethical and moral codes that govern all aspects of football coaching. The AFCA is involved in numerous programs that ensure the integrity of the coaching profession and enhance the development of the game. One of the many goals of the association is to build a strong coalition—Team AFCA—of football coaches who will speak out with a unified voice on issues that affect the sport and profession.

Human Kinetics and the American Football Coaches Association will continue to collaborate in developing resources to prepare coaches for success season after season. The collaboration provides coaches at all levels with an exciting opportunity to advance their skills and knowledge.