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American Football Coaches Association

Coaches and players alike will find expert instruction in the materials created by Human Kinetics and the American Football Coaches Association (AFCA). The two organizations have jointly produced books and training materials covering topics such as offense, defense, coaching strategies, and special teams. The American Sport Education Program (ASEP), the coaching education division of Human Kinetics, develops and delivers courses on topics such as coaching principles, technical and tactical skills, and sport first aid, which are available to AFCA members through the AFCA Coaches Education Program. Since its establishment in 1922, the AFCA has provided a forum for the discussion and study of all matters pertaining to football and coaching and has maintained the highest possible standards in football and the coaching profession. These objectives have been instrumental in the AFCA’s becoming the highly respected organization it is today. The AFCA now has more than 10,000 members, including coaches from Canada, Europe, Australia, Japan, and Russia.

The association promotes safety in the sport and sets forth strong ethical and moral codes that govern all aspects of football coaching. The AFCA is involved in numerous programs that ensure the integrity of the coaching profession and enhance the development of the game. One of the many goals of the association is to build a strong coalition—Team AFCA—of football coaches who will speak out with a unified voice on issues that affect the sport and profession.

Human Kinetics and the American Football Coaches Association will continue to collaborate in developing resources to prepare coaches for success season after season. The collaboration provides coaches at all levels with an exciting opportunity to advance their skills and knowledge.


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Faculty-coaches can now earn up to four continuing education units per course through a new partnership between the American Sport Education Program (ASEP) and Michigan State University (MSU).
Human Kinetics Coach Education (previously American Sport Education Program, ASEP) is the most widely used and respected sport education program in the United States. More than 30 state high school athletic associations recommend or require Human Kinetics Coach Education courses for credentialing high school coaches, and more than 200 colleges and universities have adopted Human Kinetics Coach Education courses and resources. At the youth level, hundreds of youth sport organizations and parks
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Featured Products

AFCA's Defensive Football Drills
AFCA's Offensive Football Drills
Complete Guide to Special Teams
Defensive Football Strategies
A complete collection of tactics, teachings, and insights from some of the best defensive minds in the game. Includes winning strategies from 90 top coaches—legends of both the past and the present—including Bob Stoops of Oklahoma, Bo Schembechler of Michigan, Charlie McBride of Nebraska, and R.C. Slocum of Texas A & M.
Football Coaching Strategies
Offensive Football Strategies
Offensive Football Strategies is the most comprehensive and detailed book of its kind, containing the most popular and effective offensive philosophies, systems, formations, and plays over the past 40 years.
The Football Coaching Bible
Features 27 of the game’s most successful coaches. Each shares the special insight, advice, and strategies they’ve used to field championship-winning teams season after season.
The Football Coaching Bible eBook
Features 27 of the game’s most successful coaches. Each shares the special insight, advice, and strategies they’ve used to field championship-winning teams season after season.

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