The Impact of New and Social Media on College Athletic Communications
G. Clayton Stoldt, EdD, Stephen W. Dittmore, PhD, and Scott Branvold, EdD
G. Clayton Stoldt, EdD, is a professor and chair of sport management at Wichita State University in Kansas. He has taught and conducted research in sport public relations since 1998. He was a college sport information director for 10 years and currently maintains involvement in sport PR practice through media service roles such as television time-out coordinator and statistician for televised games.
In addition to Sport Public Relations, Stoldt has published six book chapters and 37 articles in academic and professional publications, and he has made several presentations on the subject of sport public relations at various academic and professional conferences. His work as a sport information director has also been recognized in various state and national competitions. Stoldt is a member of the North American Society for Sport Management (NASSM) and the College Sports Information Directors of America.
Stephen W. Dittmore, PhD, is assistant professor of recreation and sport management at the University of Arkansas in Fayetteville. He also teaches a course in sport media and public relations for Instituto de Empresa in Madrid, Spain.
Dittmore worked for 10 years in sport public relations for the Olympic movement in both the 1996 and 2002 Olympic Games as director for the Salt Lake Olympic Organizing Committee, coordinator for the Atlanta Committee for the Olympic Games, and public relations manager for USA Wrestling. He is on the editorial board for the International Journal of Sport Communication and is a member of the College Sport Research Institute, North American Society for Sport Management (NASSM), Sport Marketing Association, and Sport and Recreation Law Association. In 2011, he was recognized with the Rising Star Award at the University of Arkansas.
Scott Branvold, EdD, is a professor of sport management at Robert Morris University. He has over 20 years of teaching experience in the sport management field and practical experience in sport information and event management. Branvold earned his doctorate in education from the University of Utah. He is a member of the North American Society for Sport Management (NASSM) and is a faculty athletics representative at Robert Morris University. He has contributed chapters to two publications, written articles for sport marketing and management journals, and given several presentations on topics relating to sports.
In this hour-long webinar, Clay Stoldt, Steve Dittmore, and Scott Branvold, authors of Sport Public Relations, Second Edition, discuss how new and social media has changed the way athletic departments communicate with media outlets, fans, and their own employees and athletes. Results of a study conducted with college sport professionals will be presented, along with discussion of observed short-term and potential long-terms effects, opportunities and pitfalls, and suggestions on how to best prepare current and future professionals to adapt to the changing PR environment.