Beyond the Scoreboard: The Business of Sport for Future Professionals
In this webinar, Rick Horrow, sports business analyst and author of Beyond the Scoreboard: An Insider’s Guide to the Business of Sport, gives students an inside look at what it takes to succeed in the world of sport business. Using examples from current sport news and events, Rick illustrates how the theories behind sport sponsorships, marketing, finance, and media are used to manage professional sports teams, fans, leagues, and facilities.
Rick Horrow is the leading expert in the business of sport as the architect of over 100 deals worth more than $13 billion. The CEO of Horrow Sports Ventures (HSV) hosts “Beyond the $coreboard” on the Nightly Business Report and serves as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. Horrow is nicknamed the Sports Professor thanks to his time spent as a visiting expert on sport law at Harvard Law School.