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Gary Player Invitational: A Success

The Gary Player Invitational Series consists of charity golf events held throughout the year in the USA, Europe, China, and South Africa to benefit The Player Foundation and its beneficiaries. read more
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Quirky Sports Promotions

Every once in a while, we come across quirky, but creative marketing promotions that grab our attention. This week, two in particular stuck out. read more
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NBA Playoffs Underway: Damian Lillard's Big Shoe Deal

With the NBA playoffs underway, now’s as good of a time as any for players to ink endorsement deals. read more
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The Masters: A Retrospective

A lack of drama and the absence of Tiger Woods contributed to the lowest final round TV ratings at The Masters since 2004. read more
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Boston Marathon 2014

Following the tragedy of the Boston Marathon bombing in 2013, what has changed for this year’s race? read more
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Six Degrees of Branding: Sport Goes to the Theater In Search of New Fans

The Sports Professor’s Weekly Sports and Entertainment Dollar: April 17, 2014 read more
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Bust, Boom, Hope: April 21, 2014

Your weekly sports business economic report from Rick Horrow read more
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Bust, Boom, Hope: April 14, 2014

Your weekly sports business economic report from Rick Horrow read more
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The Masters of Golf Business

The Sports Professor’s Weekly Sports and Entertainment Dollar: April 10, 2014 read more
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MLS Continues its Growth

Will having more teams in major markets boosts the interest in soccer and the league as a whole? read more
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