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MLB Strive for Diversity

Major League Baseball is launching a new three-part plan aimed at increasing African-American participation in the sport. read more
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NBA: Salary Cap Rising

Thanks to a boost in league-wide revenues, next season’s NBA salary cap is projected to increase $5 million to $63.2 million. read more
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El Paso Stadium Opens

The city finally realizes its dream with Opening Day for the El Paso Chihuahuas at Southwest University Park. read more
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Stanley vs. Larry: It Must Be NHL-NBA Playoff Season

The Sports Professor’s Weekly Sports and Entertainment Dollar: April 24, 2014 read more
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Gary Player Invitational: A Success

The Gary Player Invitational Series consists of charity golf events held throughout the year in the USA, Europe, China, and South Africa to benefit The Player Foundation and its beneficiaries. read more
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Quirky Sports Promotions

Every once in a while, we come across quirky, but creative marketing promotions that grab our attention. This week, two in particular stuck out. read more
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NBA Playoffs Underway: Damian Lillard's Big Shoe Deal

With the NBA playoffs underway, now’s as good of a time as any for players to ink endorsement deals. read more
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The Masters: A Retrospective

A lack of drama and the absence of Tiger Woods contributed to the lowest final round TV ratings at The Masters since 2004. read more
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Boston Marathon 2014

Following the tragedy of the Boston Marathon bombing in 2013, what has changed for this year’s race? read more
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Six Degrees of Branding: Sport Goes to the Theater In Search of New Fans

The Sports Professor’s Weekly Sports and Entertainment Dollar: April 17, 2014 read more
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