Shopping Basket 0
Human Kinetics Publishers, Inc.

HUMAN KINETICS

Tale of Two Ownerships: Dodgers vs. Marlins


By Rick Horrow and Karla Swatek

December 3, 2012

There might not be two more different ownership groups in Major League Baseball than those of the Los Angeles Dodgers and the Miami Marlins.

A survey conducted by the Miami Herald of 400 South Florida baseball fans found that 87% feel “furious and betrayed” by the Marlins’ recent trades, while only 6% have a favorable opinion for team owner Jeffrey Loria. Additionally, 61% of season-ticket holders would boycott next season if it meant Loria selling the team.

Meanwhile, in L.A., the Dodgers and Fox Sports reportedly are closing in on a 25-year TV rights deal worth $6-7 billion. At an average annual payment of $240-280 million, the deal would be worth almost 20 times the value of the Dodgers’ current local TV contract.

Since buying the Dodgers earlier this year, Magic Johnson and Co. have spent freely to bring the team back to prominence. That’s translated to renewed fan support and a massive new TV deal. Loria, on the other hand, has destroyed his credibility and his fan base in South Florida. Maybe he should call the Dodgers for some advice.




Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter

Tools


Print Save to favorites


Products


Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard eBook
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard: Chapter 1. The Mega-Master Super Series XLXL eBook chapter
$0.00

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts

Catalogs

News and Articles

HK Today Newsletter

About Us

Career Opportunities

Events

Partners

Business to Business

Author Center

Services

Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions

Featured Programs

ASEP/American Sport Education Program

Fitnessgram

Fitness for Life

Active Living Every Day

Connect with Us

Google Plus YouTube Tumblr Pinterest

Terms & Conditions

/

Privacy Policy

/

Safe Harbor