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Human Kinetics Publishers, Inc.

HUMAN KINETICS

Super Bowl Teams


By Rick Horrow and Karla Swatek

January 25, 2013

The San Francisco 49ers are one of the NFL’s most iconic teams. The Baltimore Ravens, founded in 1996, are one of the newest. From a business perspective, the two franchises match up pretty evenly. According to Forbes, the 49ers are the 9th most valuable NFL team at $1.18 billion, while the Ravens are the 11th most valuable at $1.16 billion. In comparing owner worth, the Ravens’ Steve Bisciotti is the 298th richest American at $1.6 billion. 49ers owner Denise York ranks 392nd at $1.1 billion.

But it’s not just about the owners. There’s a unique sibling rivalry this Super Bowl as well, with John Harbaugh being the head coach of the Ravens and his brother, Jim, having the same position with the 49ers. The two said they’d exchange text messages leading up to the game, but they won’t be talking on the phone. They’ll hold a joint new conference on Friday. As hard as this must be for their parents, at least it’s guaranteed that one will win and one will lose.




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Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
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Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
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Beyond the Scoreboard: Chapter 1. The Mega-Master Super Series XLXL eBook chapter
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