Shopping Basket 0
Human Kinetics Publishers, Inc.

HUMAN KINETICS

Sharapova Adds Samsung to Portfolio


By Rick Horrow and Karla Swatek

April 13, 2012

The next marketing frontier for Maria Sharapova to conquer involves returning to the place of her birth. The world’s highest-paid female athlete recently signed a three-year sponsorship deal with Samsung Electronics Company to promote Samsung smart phones in her native Russia and the Commonwealth of Independent States. Sharapova’s agent at IMG, Max Eisenbud, has stated that the WTA Number Two’s return to her roots is an important step in her preparations for the Olympics – but not this summer’s Games in London, rather, the 2014 Winter Games in Sochi.

Russia is an untapped business market for Sharapova, who currently counts Nike, Tiffany and Company, Tag Heuer, Cole Haan, and Evian Water in her $23.8 million global endorsement portfolio. The country is a growth market for electronics and high end consumer goods, and Sharapova, who previously endorsed other mobile phone makers Motorola and Sony Ericsson, should be well positioned to run down other high profile regional endorsement deals in the run up to the Sochi games.

Sharapova’s next known business venture is her "SugarPova” line of watermelon flavored tennis ball gumballs and other candy, due out by the end of the year.




Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter

Tools


Print Save to favorites


Products


Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
£13.99
Beyond the Scoreboard eBook
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
£13.99
Beyond the Scoreboard: Chapter 1. The Mega-Master Super Series XLXL eBook chapter

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts

Catalogs

News and Articles

HK Today Newsletter

About Us

Career Opportunities

Events

Partners

Business to Business

Author Center

Services

Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions

Featured Programs

Human Kinetics Coach Education

Fitnessgram

Fitness for Life

Active Living Every Day

Connect with Us

Google Plus YouTube Tumblr Pinterest

Terms & Conditions

/

Privacy Policy

/

Safe Harbor