By Rick Horrow and Karla Swatek
March 15, 2013
Unlike prior years, in which the NFL dominated the top quarter of the list, the 2013 Power 100 reveals a more homogenous balance between athletes participating in individual sports and team sports. Tennis players continued to show their marketplace mettle with 11 people on the list, led by Federer at No. 5, Novak Djokovic at No. 6, and Serena Williams, the top-ranked woman on the list, at No. 12.
Coming off the 2012 London Games, a number of Olympians also appeared on the list, including top swimmer and seasoned pitchman Michael Phelps at No. 8, track and field sensation Usain Bolt at No. 15, and gymnastic favorite Gabby Douglas at No. 18.
The most notable drops this year include boxer Manny Pacquiao, falling from 28 to 72 in his first non-victorious year; slugger Albert Pujols, declining with age and a rocky transition to a new MLB franchise, from 26 to 54; and golfer Lee Westwood who failed to deliver on the course for sponsors including UPS and dropped off the list after finishing 19th last year.