By Rick Horrow and Karla Swatek
May 4, 2012
One added benefit of making the NBA or NHL Playoffs is the found revenue for the advancing teams. Take for instance the small market Oklahoma City Thunder.During the team’s playoff run last year, a representative of the Oklahoma City city manager’s office estimated that each game played by the Thunder had a $1.2 million direct economic impact on the city.
For teams, the impact of a playoff berth is felt in the longer term. No one has summarized that effect better than Florida Panthers President and COO Michael Yormark, whose team was just ousted from the ongoing NHL Stanley Cup Playoffs.
According to Yormark, not only does hosting home playoff games have a positive effect on ticket sales, parking revenue, and concessions, the impact is felt residually with season ticket renewals, new business, sponsorship and more. For the Panthers, a team that hadn’t made the playoffs in a decade, this season’s division title and playoff run will positively influence the team’s business next season and beyond.
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