Human Kinetics Journals is pleased to announce that our content will be hosted by the Atypon Literatum platform as of August 2, 2016. This platform move will provide a significant upgrade to our website’s infrastructure and functionality, as well as an exciting new look. More information about the new site coming soon!


Shopping Basket 0
Human Kinetics Publishers, Inc.

HUMAN KINETICS

HK News

News and Excerpts

NBA Revisits Jersey Sponsorships


By Rick Horrow and Karla Swatek

December 28, 2012

Expect the NBA to revisit the issue of jersey sponsorships in 2013. Outside of MLS, corporate sponsor logos are almost entirely absent from American pro sports jerseys. While most leagues have gotten comfortable with practice jersey logos, a longstanding mindset about the sanctity of sport and concern over sponsor leverage have thus far prevented official game jerseys from becoming, as the New York Times put it, “a running, passing, shooting and dunking billboard.”

Now, the NBA is seriously considering becoming the first of North America’s four major sports leagues to put sponsors’ logos on game uniforms. Even if the NBA took in only a fraction of the revenues generated by EPL shirt sponsors such as Chevy, Emirates, and Samsung, that has to be near irresistible to the owners and Commissioner David Stern. Still, questions remain about who will sell the jersey real estate and how that revenue will be shared.




Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter

Tools


Print Save to favorites


Products


Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
£15.99
Beyond the Scoreboard eBook
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
£13.33
Beyond the Scoreboard: Chapter 1. The Mega-Master Super Series XLXL eBook chapter
£0.00

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts

Catalogs

News and Articles

About Us

Career Opportunities

Events

Business to Business

Author Center

HK Today Newsletter

Services

Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions

Partnerships

Partners

Programs

Certifying Organizations

Connect with Us

YouTube Tumblr Pinterest

Terms & Conditions

/

Privacy Policy

/

Safe Harbor