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NBA Players Host Exhibition


By Rick Horrow and Karla Swatek

September 30, 2011

So far, the body of NBA players remains unified – both behind their union chief Hunter and in the desire to keep their own bodies in ready condition.  As the lockout drags on, one thing basketball fans haven’t been denied is seeing their favorite players in action, as most have tried to keep in shape via a slew of exhibition games.

The most star-studded exhibition takes place tomorrow night in South Florida, when Miami Heat teammates LeBron James, Dwyane Wade and Chris Bosh host a charity game at Florida International University’s 5,000-seat U.S. Century Bank Arena.  The game will pit Nike-sponsored players James, Bosh and Kevin Durant against Jordan Brand players Wade, Carmelo Anthony and Chris Paul, with all proceeds going toward South Florida educational concerns.

The players have been busy off the court as well.  Durant began production on a major Warner Bros. film with a basketball subplot, while McDonald’s announced that James will star in ads for the annual McDonald’s Monopoly promotion.




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Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard eBook
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95

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