Shopping Basket 0
Human Kinetics Publishers, Inc.

HUMAN KINETICS

NBA Jersey Sponsorships in Jeopardy


By Rick Horrow and Karla Swatek

October 19, 2012

The plan to add sponsor patches to NBA jerseys is at least temporarily on hold after owners couldn’t agree how to divide the profits. The concern is that big-market teams like the Knicks, Lakers, and Heat would be able to generate much more money from sponsorship sales than small-market teams like the Grizzlies, Bucks, and Jazz.

Analysis done by Joyce Julius & Associates determined jersey sponsorships could generate up to $160 million annually. Some teams have already hired consultants to broker deals with sponsors. With so much money on the line, you have to figure owners will eventually come to some sort of conclusion. The latest news doesn’t necessarily kill jersey sponsorships altogether, but it’s unlikely a resolution will be found before the 2013-14 season. But one person likely happy with the dissension is NBA Commissioner David Stern, who’s on record being against jersey sponsorships.




Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter

Tools


Print Save to favorites


Products


Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard eBook
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard: Chapter 1. The Mega-Master Super Series XLXL eBook chapter
$0.00

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts

Catalogs

News and Articles

About Us

Career Opportunities

Events

Partners

Business to Business

Author Center

HK Today Newsletter

Services

Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions

Featured Programs

Human Kinetics Coach Education

Fitnessgram

Fitness for Life

Active Living Every Day

Connect with Us

Google Plus YouTube Tumblr Pinterest

Terms & Conditions

/

Privacy Policy

/

Safe Harbor