Shopping Basket 0
Human Kinetics Publishers, Inc.

HUMAN KINETICS

MLB Lands T-Mobile Sponsorship


By Rick Horrow and Karla Swatek

January 11, 2013

T-Mobile has signed a major sponsorship deal with Major League Baseball to become the league’s official wireless partner, filling a sponsorship category that the league had kept vacant for more than a decade. The three-year deal is worth an estimated $125 million, and is being billed as both a technology and marketing partnership. As part of the deal, T-Mobile is providing MLB with a new On-Field Communication System, which will replace dugout and bullpen phones with branded cell phones. Teams such as the Yankees and the Giants, which have partnerships with AT&T, are expected to decline this option.
In addition to the league sponsorship, T-Mobile, the nation’s fourth-largest wireless carrier, is forming partnerships with MLB’s TV rights holders. The company will sponsor ESPN’s “Wednesday Night Baseball” as well as select local broadcasts. The media buy is reminiscent to T-Mobile’s NBA sponsorship, which was not renewed in 2011. According to SportsBusiness Journal, T-Mobile was the 27th-biggest sports advertiser in 2011, spending nearly $85 million.




Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter

Tools


Print Save to favorites


Products


Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard eBook
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard: Chapter 1. The Mega-Master Super Series XLXL eBook chapter
$0.00

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts

Catalogs

News and Articles

About Us

Career Opportunities

Events

Partners

Business to Business

Author Center

HK Today Newsletter

Services

Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions

Featured Programs

Human Kinetics Coach Education

Fitnessgram

Fitness for Life

Active Living Every Day

Connect with Us

Google Plus YouTube Tumblr Pinterest

Terms & Conditions

/

Privacy Policy

/

Safe Harbor