Shopping Basket 0
Human Kinetics Publishers, Inc.

HUMAN KINETICS

Matt Harvey’s Endorsement Gaffe


By Rick Horrow and Karla Swatek
September 23, 2013

The best athlete endorsers are ones that actually enjoy using the products they promote, and they make talking about the product seem as natural as playing sports. New York Mets rookie phenom Matt Harvey may have damaged his reputation as a pitchman after an embarrassing interview on the Dan Patrick Show. Tired of talking about his injured elbow, Harvey was adamant about getting out a message about his sponsor Qualcomm, which is giving MLB fans the chance to win a trip to a 2014 Opening Day game.

Now Harvey’s relationship with Qualcomm is in the spotlight for all the wrong reasons. The reality is that Harvey should have been more prepared for the interview. While his marketability might be hurt in the short run, it’s better that he learns from this mistake early in his career.




Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter

Tools


Print Save to favorites

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts

Catalogs

News and Articles

About Us

Career Opportunities

Events

Partners

Business to Business

Author Center

HK Today Newsletter

Services

Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions

Featured Programs

Human Kinetics Coach Education

Fitnessgram

Fitness for Life

Active Living Every Day

Connect with Us

Google Plus YouTube Tumblr Pinterest

Terms & Conditions

/

Privacy Policy

/

Safe Harbor