Customer Alert: This site will be experiencing brief outages on Friday, 07/25/2014, from 7 pm to 12 am CST, as we update and implement improvements on our network systems. We sincerely apologize for any inconvenience and thank you for your patience.


Shopping Basket 0
Human Kinetics Publishers, Inc.

HUMAN KINETICS

Kentucky Derby 2013


By Rick Horrow and Karla Swatek

May 3, 2013

With profits up $15.3 million since 2008 and strong viewership across NBC’s networks attracting a wide swath of sponsors, the Kentucky Derby is certainly worth its weight in gold.

Over the past five years, Churchill Downs boosted its profits by following stick-and-ball sports stadiums down the well-trod turf of seat licenses. About 55% of Churchill Downs’ Derby Week profit comes from racetrack admission, including premium tickets, seat licenses costing as much as $75,000, and Derby infield fees. A $120 million facelift added revenue-intensive luxury suites and a new Mansion luxury seating area, comparable to Augusta National’s recently unveiled Berckman’s Place.

Churchill Downs’ ability to extract more money out of the Derby has helped lift its stock by 50%. While other racetracks have gone bankrupt, Churchill’s 2012 profit was more than double its 2008 results.

NBC alse looked forward to its annual thoroughbred Return on Investment. In 2012, 14.8 million viewers watched the Derby on NBC, the fourth straight year NBC’s viewership surpassed 14.5 million. The net anticipated it would once again meet or exceed those numbers this year.




Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter

Tools


Print Save to favorites


Products


Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard eBook
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard: Chapter 1. The Mega-Master Super Series XLXL eBook chapter
$0.00

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts

Catalogs

News and Articles

About Us

Career Opportunities

Events

Partners

Business to Business

Author Center

HK Today Newsletter

Services

Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions

Featured Programs

Human Kinetics Coach Education

Fitnessgram

Fitness for Life

Active Living Every Day

Connect with Us

Google Plus YouTube Tumblr Pinterest

Terms & Conditions

/

Privacy Policy

/

Safe Harbor