March 7, 2014
By Rick Horrow and Karla Swatek
As the El Paso Chihuahuas inch closer to their inaugural Opening Day, the team’s under construction downtown ballpark has a name – Southwest University Park. In a highly anticipated naming ceremony, representatives from the Chihuahuas, Southwest University, and the city of El Paso announced the official name of the ballpark.
The name, Southwest University Park, will be seen throughout the ballpark, most prominently at the entrances to the facility. The marquee logo piece will be located on top of the video board, which will be visible from inside the park as well as from various downtown vantage points. The name will also appear on store merchandise and collateral pieces, across digital media and in advertising campaigns.
Founded in 1999, Southwest University earned official accreditation status in 2012. Its curriculum focuses on medical administration and health care support. The 20-year naming rights agreement runs through 2033. Financial terms of the deal weren’t disclosed.