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Dodgers’ On-Field/Off-Field Success


By Rick Horrow and Karla Swatek
October 14, 2013

For as much success as the Dodgers are having on the field in reaching the National League Championship Series, they’re having success off the field as well. The team averaged 46,000 fans per home game this season, up 13% from last year and marking the first time since 2009 the team has lead MLB in attendance.

One of the things that’s helped make business easier for the Dodgers front office is the use of Citrix GoToMeeting, which also executives to have HD videoconferencing with partners across the world. GoToMeeting has helped improve the Dodgers’ business efficiency so much that the team also has been using the product to give fans a once-in-a-lifetime experience.

Borne out of Citrix’s sponsorship deal with the AM570 Fox Sports radio station in Los Angeles, which holds broadcast rights to Dodgers games, fans tell the team why they’re worthy of a videoconference, face-to-face meeting with a Dodger legend. So far, Dodgers legends Steve Yeager, Ron Cey, and most recently Maury Wills have participated.




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