Shopping Basket 0
Human Kinetics Publishers, Inc.

HUMAN KINETICS

Derrick Rose - New Shoe Deal


By Rick Horrow and Karla Swatek

January 6, 2012

He isn’t as recognizable as Kobe Bryant or LeBron James, but Derrick Rose’s bank account could soon resemble those of the NBA’s most high-profile stars.  Rose, the 2011 NBA most valuable player, is close to signing a lifetime endorsement contract with Adidas.  The deal reportedly is worth $250 million over 10 years, which would give the Chicago Bulls star the most lucrative shoe deal in the NBA.  Also adding to his riches, Rose recently signed a five-year, $95 million extension with the Bulls.

The magnitude of the deal illustrates how important Rose is to Adidas’ basketball strategy.  Rose’s shoes already outsell LeBron James Nike shoes in China, and are second only to Kobe Bryant in the huge, relatively untapped market.  Ironically, if Rose continues to improve as a player, he could do for Adidas what Bulls legend Michael Jordan did for Nike.




Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter

Tools


Print Save to favorites


Products


Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
£13.99
Beyond the Scoreboard eBook
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
£13.99

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts

Catalogs

News and Articles

HK Today Newsletter

About Us

Career Opportunities

Events

Partners

Business to Business

Author Center

Services

Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions

Featured Programs

Human Kinetics Coach Education

Fitnessgram

Fitness for Life

Active Living Every Day

Connect with Us

Google Plus YouTube Tumblr Pinterest

Terms & Conditions

/

Privacy Policy

/

Safe Harbor